{"id":9543,"date":"2024-03-27T13:00:56","date_gmt":"2024-03-27T13:00:56","guid":{"rendered":"https:\/\/otus.ru\/journal\/?p=9543"},"modified":"2024-03-29T09:46:26","modified_gmt":"2024-03-29T09:46:26","slug":"9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu","status":"publish","type":"post","link":"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/","title":{"rendered":"9 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 2024 \u0433\u043e\u0434\u0443"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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title=\"\u00ab\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043b\u043e\u0432\u0443\u0448\u043a\u0430: \u041a\u0430\u043f\u0438\u0442\u0430\u043b, \u0442\u0440\u0443\u0434 \u0438 \u0432\u043b\u0430\u0441\u0442\u044c \u0432 \u044d\u043f\u043e\u0445\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438\u00bb, \u041a\u0430\u0440\u043b \u0411\u0435\u043d\u0435\u0434\u0438\u043a\u0442 \u0424\u0440\u0435\u0439\">\u00ab\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043b\u043e\u0432\u0443\u0448\u043a\u0430: \u041a\u0430\u043f\u0438\u0442\u0430\u043b, \u0442\u0440\u0443\u0434 \u0438 \u0432\u043b\u0430\u0441\u0442\u044c \u0432 \u044d\u043f\u043e\u0445\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438\u00bb, \u041a\u0430\u0440\u043b \u0411\u0435\u043d\u0435\u0434\u0438\u043a\u0442 \u0424\u0440\u0435\u0439<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%C2%AB%D0%90%D0%BD%D0%B0%D0%BB%D0%BE%D0%B3%C2%BB_%D0%A0%D0%BE%D0%B1%D0%B5%D1%80%D1%82_%D0%A5%D0%B0%D1%81%D1%81%D0%B0%D0%BD\" title=\"\u00ab\u0410\u043d\u0430\u043b\u043e\u0433\u00bb, \u0420\u043e\u0431\u0435\u0440\u0442 \u0425\u0430\u0441\u0441\u0430\u043d\">\u00ab\u0410\u043d\u0430\u043b\u043e\u0433\u00bb, \u0420\u043e\u0431\u0435\u0440\u0442 \u0425\u0430\u0441\u0441\u0430\u043d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%C2%AB%D0%98%D1%81%D0%BA%D1%83%D1%81%D1%81%D1%82%D0%B2%D0%BE_%D1%85%D0%BE%D1%80%D0%BE%D1%88%D0%B5%D0%B9_%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8_%D0%AF%D1%81%D0%BD%D0%BE%D0%B5_%D0%BC%D1%8B%D1%88%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B4%D0%BB%D1%8F_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0_%D0%B8_%D0%BB%D1%83%D1%87%D1%88%D0%B5%D0%B9_%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8%C2%BB_%D0%A0%D0%BE%D0%BB%D1%8C%D1%84_%D0%94%D0%BE%D0%B1%D0%B5%D0%BB%D0%BB%D0%B8\" title=\"\u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438: \u042f\u0441\u043d\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043b\u0443\u0447\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438\u00bb, \u0420\u043e\u043b\u044c\u0444 \u0414\u043e\u0431\u0435\u043b\u043b\u0438 \">\u00ab\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438: \u042f\u0441\u043d\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043b\u0443\u0447\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438\u00bb, \u0420\u043e\u043b\u044c\u0444 \u0414\u043e\u0431\u0435\u043b\u043b\u0438 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%C2%AB%D0%9E%D0%BF%D0%BF%D0%B5%D0%BD%D0%B3%D0%B5%D0%B9%D0%BC%D0%B5%D1%80_%D0%A2%D1%80%D0%B8%D1%83%D0%BC%D1%84_%D0%B8_%D1%82%D1%80%D0%B0%D0%B3%D0%B5%D0%B4%D0%B8%D1%8F_%D0%90%D0%BC%D0%B5%D1%80%D0%B8%D0%BA%D0%B0%D0%BD%D1%81%D0%BA%D0%BE%D0%B3%D0%BE_%D0%9F%D1%80%D0%BE%D0%BC%D0%B5%D1%82%D0%B5%D1%8F%C2%BB_%D0%9A%D0%B0%D0%B9_%D0%91%D0%B5%D1%80%D0%B4_%D0%9C%D0%B0%D1%80%D1%82%D0%B8%D0%BD_%D0%94%D0%B6_%D0%A8%D0%B5%D1%80%D0%B2%D0%B8%D0%BD\" title=\"\u00ab\u041e\u043f\u043f\u0435\u043d\u0433\u0435\u0439\u043c\u0435\u0440. \u0422\u0440\u0438\u0443\u043c\u0444 \u0438 \u0442\u0440\u0430\u0433\u0435\u0434\u0438\u044f \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u041f\u0440\u043e\u043c\u0435\u0442\u0435\u044f\u00bb, \u041a\u0430\u0439 \u0411\u0435\u0440\u0434, \u041c\u0430\u0440\u0442\u0438\u043d \u0414\u0436. \u0428\u0435\u0440\u0432\u0438\u043d\">\u00ab\u041e\u043f\u043f\u0435\u043d\u0433\u0435\u0439\u043c\u0435\u0440. \u0422\u0440\u0438\u0443\u043c\u0444 \u0438 \u0442\u0440\u0430\u0433\u0435\u0434\u0438\u044f \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u041f\u0440\u043e\u043c\u0435\u0442\u0435\u044f\u00bb, \u041a\u0430\u0439 \u0411\u0435\u0440\u0434, \u041c\u0430\u0440\u0442\u0438\u043d \u0414\u0436. \u0428\u0435\u0440\u0432\u0438\u043d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%C2%AB%D0%9C%D0%B0%D1%81%D1%88%D1%82%D0%B0%D0%B1_%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%B7%D0%B0%D0%BA%D0%BE%D0%BD%D1%8B_%D1%80%D0%BE%D1%81%D1%82%D0%B0_%D0%B8%D0%BD%D0%BD%D0%BE%D0%B2%D0%B0%D1%86%D0%B8%D0%B9_%D1%83%D1%81%D1%82%D0%BE%D0%B9%D1%87%D0%B8%D0%B2%D0%BE%D1%81%D1%82%D0%B8_%D0%B8_%D1%82%D0%B5%D0%BC%D0%BF%D0%BE%D0%B2_%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8_%D0%BE%D1%80%D0%B3%D0%B0%D0%BD%D0%B8%D0%B7%D0%BC%D0%BE%D0%B2_%D0%B3%D0%BE%D1%80%D0%BE%D0%B4%D0%BE%D0%B2_%D1%8D%D0%BA%D0%BE%D0%BD%D0%BE%D0%BC%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D1%85_%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BC_%D0%B8_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B9%C2%BB_%D0%94%D0%B6%D0%B5%D1%84%D1%84%D1%80%D0%B8_%D0%A3%D1%8D%D1%81%D1%82\" title=\"\u00ab\u041c\u0430\u0441\u0448\u0442\u0430\u0431. \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u043a\u043e\u043d\u044b \u0440\u043e\u0441\u0442\u0430, \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439, \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0438 \u0442\u0435\u043c\u043f\u043e\u0432 \u0436\u0438\u0437\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043c\u043e\u0432, \u0433\u043e\u0440\u043e\u0434\u043e\u0432, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439\u00bb, \u0414\u0436\u0435\u0444\u0444\u0440\u0438 \u0423\u044d\u0441\u0442\">\u00ab\u041c\u0430\u0441\u0448\u0442\u0430\u0431. \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u043a\u043e\u043d\u044b \u0440\u043e\u0441\u0442\u0430, \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439, \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0438 \u0442\u0435\u043c\u043f\u043e\u0432 \u0436\u0438\u0437\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043c\u043e\u0432, \u0433\u043e\u0440\u043e\u0434\u043e\u0432, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439\u00bb, \u0414\u0436\u0435\u0444\u0444\u0440\u0438 \u0423\u044d\u0441\u0442<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%C2%AB%D0%9A%D0%B0%D0%BA_%D1%80%D0%B0%D1%81%D1%81%D0%BA%D0%B0%D0%B7%D0%B0%D1%82%D1%8C_%D0%B8%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8E_%D0%92%D0%B0%D0%B6%D0%BD%D0%B5%D0%B9%D1%88%D0%B5%D0%B5_%D1%80%D1%83%D0%BA%D0%BE%D0%B2%D0%BE%D0%B4%D1%81%D1%82%D0%B2%D0%BE_%D0%BF%D0%BE_%D0%B7%D0%B0%D0%BF%D0%BE%D0%BC%D0%B8%D0%BD%D0%B0%D1%8E%D1%89%D0%B8%D0%BC%D1%81%D1%8F_%D0%B8%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F%D0%BC_%D0%BE%D1%82_The_Moth%C2%BB_%D0%9C%D1%8D%D0%B3_%D0%91%D0%BE%D1%83%D0%BB%D0%B7_%D0%9A%D1%8D%D1%82%D1%80%D0%B8%D0%BD_%D0%91%D0%B5%D1%80%D0%BD%D1%81_%D0%B8_%D0%B4%D1%80\" title=\"\u00ab\u041a\u0430\u043a \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u044e: \u0412\u0430\u0436\u043d\u0435\u0439\u0448\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u043c \u043e\u0442 The Moth\u00bb, \u041c\u044d\u0433 \u0411\u043e\u0443\u043b\u0437, \u041a\u044d\u0442\u0440\u0438\u043d \u0411\u0435\u0440\u043d\u0441 \u0438 \u0434\u0440.\">\u00ab\u041a\u0430\u043a \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u044e: \u0412\u0430\u0436\u043d\u0435\u0439\u0448\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u043c \u043e\u0442 The Moth\u00bb, \u041c\u044d\u0433 \u0411\u043e\u0443\u043b\u0437, \u041a\u044d\u0442\u0440\u0438\u043d \u0411\u0435\u0440\u043d\u0441 \u0438 \u0434\u0440.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%C2%AB%D0%9A%D0%B0%D0%BA_%D0%B4%D0%BE%D1%81%D1%82%D0%B8%D0%B3%D0%B0%D1%8E%D1%82%D1%81%D1%8F_%D0%B1%D0%BE%D0%BB%D1%8C%D1%88%D0%B8%D0%B5_%D1%86%D0%B5%D0%BB%D0%B8_%D1%83%D0%B4%D0%B8%D0%B2%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D1%84%D0%B0%D0%BA%D1%82%D0%BE%D1%80%D1%8B_%D0%BE%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D1%8F%D1%8E%D1%89%D0%B8%D0%B5_%D1%81%D1%83%D0%B4%D1%8C%D0%B1%D1%83_%D0%BA%D0%B0%D0%B6%D0%B4%D0%BE%D0%B3%D0%BE_%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82%D0%B0_%D0%BE%D1%82_%D1%80%D0%B5%D0%BC%D0%BE%D0%BD%D1%82%D0%B0_%D0%B4%D0%BE%D0%BC%D0%B0_%D0%B4%D0%BE_%D0%BE%D1%81%D0%B2%D0%BE%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BA%D0%BE%D1%81%D0%BC%D0%BE%D1%81%D0%B0_%D0%B8_%D0%B2%D1%81%D0%B5%D0%B3%D0%BE_%D1%87%D1%82%D0%BE_%D0%BC%D0%B5%D0%B6%D0%B4%D1%83_%D0%BD%D0%B8%D0%BC%D0%B8%C2%BB_%D0%91%D0%B5%D0%BD%D1%82_%D0%A4%D0%BB%D0%B8%D0%B2%D0%B1%D1%8C%D0%B5%D1%80%D0%B3_%D0%B8_%D0%94%D1%8D%D0%BD_%D0%93%D0%B0%D1%80%D0%B4%D0%BD%D0%B5%D1%80\" title=\"\u00ab\u041a\u0430\u043a \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u044e\u0442\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0446\u0435\u043b\u0438: \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0449\u0438\u0435 \u0441\u0443\u0434\u044c\u0431\u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u043e\u0442 \u0440\u0435\u043c\u043e\u043d\u0442\u0430 \u0434\u043e\u043c\u0430 \u0434\u043e \u043e\u0441\u0432\u043e\u0435\u043d\u0438\u044f \u043a\u043e\u0441\u043c\u043e\u0441\u0430 \u0438 \u0432\u0441\u0435\u0433\u043e, \u0447\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438\u00bb, \u0411\u0435\u043d\u0442 \u0424\u043b\u0438\u0432\u0431\u044c\u0435\u0440\u0433 \u0438 \u0414\u044d\u043d \u0413\u0430\u0440\u0434\u043d\u0435\u0440\">\u00ab\u041a\u0430\u043a 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ez-toc-heading-8\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%D0%9D%D0%B8%D0%BA%D0%B0%D0%BA%D0%B8%D1%85_%D0%BF%D1%80%D0%B0%D0%B2%D0%B8%D0%BB_%D0%A3%D0%BD%D0%B8%D0%BA%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%BA%D1%83%D0%BB%D1%8C%D1%82%D1%83%D1%80%D0%B0_Netflix_%D0%A0%D0%B8%D0%B4_%D0%A5%D0%B0%D1%81%D1%82%D0%B8%D0%BD%D0%B3%D1%81_%D0%B8_%D0%AD%D1%80%D0%B8%D0%BD_%D0%9C%D0%B5%D0%B9%D0%B5%D1%80\" title=\"\u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b. \u0423\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 Netflix, \u0420\u0438\u0434 \u0425\u0430\u0441\u0442\u0438\u043d\u0433\u0441 \u0438 \u042d\u0440\u0438\u043d \u041c\u0435\u0439\u0435\u0440\">\u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b. \u0423\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 Netflix, \u0420\u0438\u0434 \u0425\u0430\u0441\u0442\u0438\u043d\u0433\u0441 \u0438 \u042d\u0440\u0438\u043d \u041c\u0435\u0439\u0435\u0440<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/#%C2%AB%D0%A1%D0%B8%D0%BB%D0%B0_%D1%81%D0%BE%D0%B6%D0%B0%D0%BB%D0%B5%D0%BD%D0%B8%D0%B9_%D0%9A%D0%B0%D0%BA_%D0%B2%D0%B7%D0%B3%D0%BB%D1%8F%D0%B4_%D0%B2_%D0%BF%D1%80%D0%BE%D1%88%D0%BB%D0%BE%D0%B5_%D0%B4%D0%B2%D0%B8%D0%B3%D0%B0%D0%B5%D1%82_%D0%BD%D0%B0%D1%81_%D0%B2_%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B5%C2%BB_%D0%94%D1%8D%D0%BD%D0%B8%D0%B5%D0%BB_%D0%A5_%D0%9F%D0%B8%D0%BD%D0%BA\" title=\"\u00ab\u0421\u0438\u043b\u0430 \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u0439. \u041a\u0430\u043a \u0432\u0437\u0433\u043b\u044f\u0434 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u0435 \u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u043d\u0430\u0441 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435\u00bb, \u0414\u044d\u043d\u0438\u0435\u043b \u0425. \u041f\u0438\u043d\u043a\">\u00ab\u0421\u0438\u043b\u0430 \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u0439. \u041a\u0430\u043a \u0432\u0437\u0433\u043b\u044f\u0434 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u0435 \u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u043d\u0430\u0441 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435\u00bb, \u0414\u044d\u043d\u0438\u0435\u043b \u0425. \u041f\u0438\u043d\u043a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u0412 \u043d\u0430\u0448\u0435\u043c \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u043c \u0441\u043f\u0438\u0441\u043a\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b Gartner \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043d\u0435\u0447\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u043b\u0438\u0447\u043d\u043e\u0435: \u041e\u043d\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u0442 \u043a\u043d\u0438\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0431\u0440\u043e\u0441\u0438\u043b\u0438 \u0432\u044b\u0437\u043e\u0432 \u0438\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u0438\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u043b\u0438\u0447\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438. \u041a \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u043d\u0438\u0445 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435, \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u044e\u0449\u0435\u0435 \u0435\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/KXJQxwPjLqBqe4vj_TTgbpJWhAHoH4jUu7sLnB2ZKOFNTCwbzd0MDz9pWcEc-41FS20zz9JW5xnwJ8lJbQgB7oL8zavnway2Y4xU-WyAszmtIb5O8ZBC0cDSnpVr-2TKjCtSrZndM0PydwbRLEyS0Hw\" alt=\"9 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 2024 \u0433\u043e\u0434\u0443\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%A2%D0%B5%D1%85%D0%BD%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F_%D0%BB%D0%BE%D0%B2%D1%83%D1%88%D0%BA%D0%B0_%D0%9A%D0%B0%D0%BF%D0%B8%D1%82%D0%B0%D0%BB_%D1%82%D1%80%D1%83%D0%B4_%D0%B8_%D0%B2%D0%BB%D0%B0%D1%81%D1%82%D1%8C_%D0%B2_%D1%8D%D0%BF%D0%BE%D1%85%D1%83_%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%B0%D1%82%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D0%B8%C2%BB_%D0%9A%D0%B0%D1%80%D0%BB_%D0%91%D0%B5%D0%BD%D0%B5%D0%B4%D0%B8%D0%BA%D1%82_%D0%A4%D1%80%D0%B5%D0%B9\"><\/span><strong>\u00ab\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043b\u043e\u0432\u0443\u0448\u043a\u0430: \u041a\u0430\u043f\u0438\u0442\u0430\u043b, \u0442\u0440\u0443\u0434 \u0438 \u0432\u043b\u0430\u0441\u0442\u044c \u0432 \u044d\u043f\u043e\u0445\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438\u00bb<\/strong>, \u041a\u0430\u0440\u043b \u0411\u0435\u043d\u0435\u0434\u0438\u043a\u0442 \u0424\u0440\u0435\u0439<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cThe Technology Trap: Capital, Labor and Power in the Age of Automation\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0425\u0435\u043b\u0435\u043d \u041f\u043e\u0439\u0442\u0435\u0432\u0438\u043d, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u043f\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u043c \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u043e\u043c&nbsp;<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0430 \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u042d\u0442\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0443, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0439 \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0441\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432 2013 \u0433\u043e\u0434\u0443 \u0432\u044b\u0437\u0432\u0430\u043b \u0431\u0443\u0440\u044e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u0432\u043b\u0438\u044f\u043d\u0438\u044e <a href=\"https:\/\/www.gartner.com\/en\/topics\/artificial-intelligence\">\u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430<\/a> \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0443. \u041a\u043d\u0438\u0433\u0430 &#171;\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043b\u043e\u0432\u0443\u0448\u043a\u0430&#187; \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043e\u0431\u0437\u043e\u0440 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u043e\u0432&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%90%D0%BD%D0%B0%D0%BB%D0%BE%D0%B3%C2%BB_%D0%A0%D0%BE%D0%B1%D0%B5%D1%80%D1%82_%D0%A5%D0%B0%D1%81%D1%81%D0%B0%D0%BD\"><\/span><strong>\u00ab\u0410\u043d\u0430\u043b\u043e\u0433\u00bb, \u0420\u043e\u0431\u0435\u0440\u0442 \u0425\u0430\u0441\u0441\u0430\u043d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cAnalog\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u041a\u0440\u0438\u0441 \u0425\u043e\u0432\u0430\u0440\u0434, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043e\u0442\u0434\u0435\u043b\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;&#187;\u0410\u043d\u0430\u043b\u043e\u0433&#187; \u0438\u0437\u0443\u0447\u0430\u0435\u0442 \u043d\u0430\u0448\u0435 \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0435 \u043a &#171;\u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c\u0443&#187; \u043e\u043f\u044b\u0442\u0443 \u0432 \u0440\u0430\u0437\u0433\u0430\u0440 \u043d\u044b\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u043d\u0430\u043f\u043b\u044b\u0432\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439. \u041d\u043e \u0425\u0430\u0441\u0441\u0430\u043d \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u043e\u0434\u043d\u043e\u0439 \u044d\u043f\u043e\u0445\u0438 \u0447\u0430\u0441\u0442\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f &#171;\u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c&#187; \u043e\u043f\u044b\u0442\u043e\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%98%D1%81%D0%BA%D1%83%D1%81%D1%81%D1%82%D0%B2%D0%BE_%D1%85%D0%BE%D1%80%D0%BE%D1%88%D0%B5%D0%B9_%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8_%D0%AF%D1%81%D0%BD%D0%BE%D0%B5_%D0%BC%D1%8B%D1%88%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B4%D0%BB%D1%8F_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0_%D0%B8_%D0%BB%D1%83%D1%87%D1%88%D0%B5%D0%B9_%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8%C2%BB_%D0%A0%D0%BE%D0%BB%D1%8C%D1%84_%D0%94%D0%BE%D0%B1%D0%B5%D0%BB%D0%BB%D0%B8\"><\/span>\u00ab<strong>\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438: \u042f\u0441\u043d\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043b\u0443\u0447\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438\u00bb, \u0420\u043e\u043b\u044c\u0444 \u0414\u043e\u0431\u0435\u043b\u043b\u0438 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cThe Art of the Good Life: Clear Thinking for Business and a Better Life\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u041c\u0431\u0443\u043b\u0430 \u0428\u043e\u0435\u043d, \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 (CIO) \u043f\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u043c\u0443 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0443 \u0442\u0430\u043b\u0430\u043d\u0442\u0430\u043c\u0438 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u043e\u0439<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0430 \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u0414\u043e\u0431\u0435\u043b\u043b\u0438 \u0438\u0437\u0443\u0447\u0430\u0435\u0442 \u0441\u0442\u043e\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u044e \u0438 \u0435\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u043c\u0438\u0440\u0435. \u041e\u043d \u0442\u0430\u043a\u0436\u0435 \u0431\u0435\u0440\u0435\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u0441\u043c\u0435\u043b\u043e\u0441\u0442\u044c \u0437\u0430\u0438\u043c\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0443 \u0414\u044d\u043d\u0438\u0435\u043b\u0430 \u041a\u0430\u043d\u0435\u043c\u0430\u043d\u0430, \u043d\u043e \u043f\u0438\u0448\u0435\u0442 \u0432 \u043b\u0435\u0433\u043a\u043e\u043c \u0438 \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u043e\u0447\u0435\u043d\u044c \u043e\u0441\u0442\u0440\u043e\u0443\u043c\u043d\u043e\u043c \u0441\u0442\u0438\u043b\u0435&#187;.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%9E%D0%BF%D0%BF%D0%B5%D0%BD%D0%B3%D0%B5%D0%B9%D0%BC%D0%B5%D1%80_%D0%A2%D1%80%D0%B8%D1%83%D0%BC%D1%84_%D0%B8_%D1%82%D1%80%D0%B0%D0%B3%D0%B5%D0%B4%D0%B8%D1%8F_%D0%90%D0%BC%D0%B5%D1%80%D0%B8%D0%BA%D0%B0%D0%BD%D1%81%D0%BA%D0%BE%D0%B3%D0%BE_%D0%9F%D1%80%D0%BE%D0%BC%D0%B5%D1%82%D0%B5%D1%8F%C2%BB_%D0%9A%D0%B0%D0%B9_%D0%91%D0%B5%D1%80%D0%B4_%D0%9C%D0%B0%D1%80%D1%82%D0%B8%D0%BD_%D0%94%D0%B6_%D0%A8%D0%B5%D1%80%D0%B2%D0%B8%D0%BD\"><\/span><strong>\u00ab\u041e\u043f\u043f\u0435\u043d\u0433\u0435\u0439\u043c\u0435\u0440. \u0422\u0440\u0438\u0443\u043c\u0444 \u0438 \u0442\u0440\u0430\u0433\u0435\u0434\u0438\u044f \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u041f\u0440\u043e\u043c\u0435\u0442\u0435\u044f\u00bb, \u041a\u0430\u0439 \u0411\u0435\u0440\u0434, \u041c\u0430\u0440\u0442\u0438\u043d \u0414\u0436. \u0428\u0435\u0440\u0432\u0438\u043d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cAmerican Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0425\u043e\u0440\u0445\u0435 \u041b\u043e\u043f\u0435\u0441, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a, \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u042d\u0442\u0430 \u043a\u043d\u0438\u0433\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0433\u043b\u0443\u0431\u043e\u043a\u043e \u043f\u043e\u0433\u0440\u0443\u0437\u0438\u0442\u044c\u0441\u044f \u0432 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0414\u0436. \u0420\u043e\u0431\u0435\u0440\u0442\u0430 \u041e\u043f\u043f\u0435\u043d\u0433\u0435\u0439\u043c\u0435\u0440\u0430, \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0441 \u0433\u0435\u043d\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043c\u043e\u0433 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0432\u043e\u0435\u0434\u0438\u043d\u043e \u0434\u0440\u0443\u0433\u0438\u0445 \u0433\u0435\u043d\u0438\u0435\u0432 \u0441\u0432\u043e\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u2014 \u042d\u0439\u043d\u0448\u0442\u0435\u0439\u043d\u0430, \u0411\u043e\u0440\u043d\u0430, \u0411\u043e\u0440\u0430, \u0424\u0435\u0440\u043c\u0438, \u0414\u0435\u0411\u0440\u043e\u0433\u043b\u0438, \u0422\u0435\u043b\u043b\u0435\u0440\u0430 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u2014 \u0438 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u044d\u0442\u0438\u0445 \u043e\u0447\u0435\u043d\u044c \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u043e\u0432 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0430\u0442\u043e\u043c\u043d\u043e\u0439 \u0431\u043e\u043c\u0431\u044b. \u0414\u043b\u044f \u043b\u0438\u0434\u0435\u0440\u043e\u0432, \u0441\u0442\u0440\u0435\u043c\u044f\u0449\u0438\u0445\u0441\u044f \u043a \u0443\u0441\u043f\u0435\u0445\u0443, \u044d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u044e\u0449\u0435\u0435, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u0437\u0435\u043c\u043b\u0435\u043d\u043d\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0440\u0430\u0434\u043e\u0441\u0442\u0435\u0439 \u0438 \u043e\u0442\u0447\u0430\u044f\u043d\u0438\u044f \u043f\u0440\u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u0441 \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u0443\u043c\u0430\u043c\u0438&#187;.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%9C%D0%B0%D1%81%D1%88%D1%82%D0%B0%D0%B1_%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%B7%D0%B0%D0%BA%D0%BE%D0%BD%D1%8B_%D1%80%D0%BE%D1%81%D1%82%D0%B0_%D0%B8%D0%BD%D0%BD%D0%BE%D0%B2%D0%B0%D1%86%D0%B8%D0%B9_%D1%83%D1%81%D1%82%D0%BE%D0%B9%D1%87%D0%B8%D0%B2%D0%BE%D1%81%D1%82%D0%B8_%D0%B8_%D1%82%D0%B5%D0%BC%D0%BF%D0%BE%D0%B2_%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8_%D0%BE%D1%80%D0%B3%D0%B0%D0%BD%D0%B8%D0%B7%D0%BC%D0%BE%D0%B2_%D0%B3%D0%BE%D1%80%D0%BE%D0%B4%D0%BE%D0%B2_%D1%8D%D0%BA%D0%BE%D0%BD%D0%BE%D0%BC%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D1%85_%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BC_%D0%B8_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B9%C2%BB_%D0%94%D0%B6%D0%B5%D1%84%D1%84%D1%80%D0%B8_%D0%A3%D1%8D%D1%81%D1%82\"><\/span>\u00ab<strong>\u041c\u0430\u0441\u0448\u0442\u0430\u0431. \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u043a\u043e\u043d\u044b \u0440\u043e\u0441\u0442\u0430, \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439, \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0438 \u0442\u0435\u043c\u043f\u043e\u0432 \u0436\u0438\u0437\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043c\u043e\u0432, \u0433\u043e\u0440\u043e\u0434\u043e\u0432, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439\u00bb, \u0414\u0436\u0435\u0444\u0444\u0440\u0438 \u0423\u044d\u0441\u0442<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cScale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0420\u0438\u0442\u0430 \u0421\u0430\u043b\u043b\u0430\u043c, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435, \u0434\u0430\u043d\u043d\u044b\u043c \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0430 \u044d\u0442\u043e \u0441\u043e\u0432\u0435\u0442\u0443\u0435\u0442<\/strong>: &#171;\u0423\u044d\u0441\u0442 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0437\u0430\u043a\u043e\u043d\u043e\u0432, \u043b\u0435\u0436\u0430\u0449\u0438\u0445 \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430 \u0432\u0441\u0435\u0445 \u0432\u0435\u0449\u0435\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d\u0430 \u043f\u043e\u043b\u043d\u0430 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0432\u0435\u0449\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u044b\u043c\u0438 \u0438 \u043a\u0430\u043a \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0443\u0441\u043f\u0435\u0445&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%9A%D0%B0%D0%BA_%D1%80%D0%B0%D1%81%D1%81%D0%BA%D0%B0%D0%B7%D0%B0%D1%82%D1%8C_%D0%B8%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8E_%D0%92%D0%B0%D0%B6%D0%BD%D0%B5%D0%B9%D1%88%D0%B5%D0%B5_%D1%80%D1%83%D0%BA%D0%BE%D0%B2%D0%BE%D0%B4%D1%81%D1%82%D0%B2%D0%BE_%D0%BF%D0%BE_%D0%B7%D0%B0%D0%BF%D0%BE%D0%BC%D0%B8%D0%BD%D0%B0%D1%8E%D1%89%D0%B8%D0%BC%D1%81%D1%8F_%D0%B8%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F%D0%BC_%D0%BE%D1%82_The_Moth%C2%BB_%D0%9C%D1%8D%D0%B3_%D0%91%D0%BE%D1%83%D0%BB%D0%B7_%D0%9A%D1%8D%D1%82%D1%80%D0%B8%D0%BD_%D0%91%D0%B5%D1%80%D0%BD%D1%81_%D0%B8_%D0%B4%D1%80\"><\/span><strong>\u00ab\u041a\u0430\u043a \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u044e: \u0412\u0430\u0436\u043d\u0435\u0439\u0448\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u043c \u043e\u0442 The Moth\u00bb, \u041c\u044d\u0433 \u0411\u043e\u0443\u043b\u0437, \u041a\u044d\u0442\u0440\u0438\u043d \u0411\u0435\u0440\u043d\u0441 \u0438 \u0434\u0440<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cHow to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0422\u043e\u0440\u0438 \u041f\u043e\u043b\u043c\u0430\u043d, \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u043e\u0442\u0434\u0435\u043b\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c\u0438<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0438 \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442<\/strong>: &#171;\u042f \u0441\u0447\u0438\u0442\u0430\u044e, \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0430\u0441 \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c (\u0438 \u043f\u0435\u0440\u0435\u0447\u0438\u0442\u0430\u0442\u044c) \u044d\u0442\u0443 \u043a\u043d\u0438\u0433\u0443. \u042f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b \u0435\u0435 \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0439 \u0438 \u043d\u0430\u043b\u0430\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%9A%D0%B0%D0%BA_%D0%B4%D0%BE%D1%81%D1%82%D0%B8%D0%B3%D0%B0%D1%8E%D1%82%D1%81%D1%8F_%D0%B1%D0%BE%D0%BB%D1%8C%D1%88%D0%B8%D0%B5_%D1%86%D0%B5%D0%BB%D0%B8_%D1%83%D0%B4%D0%B8%D0%B2%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D1%84%D0%B0%D0%BA%D1%82%D0%BE%D1%80%D1%8B_%D0%BE%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D1%8F%D1%8E%D1%89%D0%B8%D0%B5_%D1%81%D1%83%D0%B4%D1%8C%D0%B1%D1%83_%D0%BA%D0%B0%D0%B6%D0%B4%D0%BE%D0%B3%D0%BE_%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82%D0%B0_%D0%BE%D1%82_%D1%80%D0%B5%D0%BC%D0%BE%D0%BD%D1%82%D0%B0_%D0%B4%D0%BE%D0%BC%D0%B0_%D0%B4%D0%BE_%D0%BE%D1%81%D0%B2%D0%BE%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BA%D0%BE%D1%81%D0%BC%D0%BE%D1%81%D0%B0_%D0%B8_%D0%B2%D1%81%D0%B5%D0%B3%D0%BE_%D1%87%D1%82%D0%BE_%D0%BC%D0%B5%D0%B6%D0%B4%D1%83_%D0%BD%D0%B8%D0%BC%D0%B8%C2%BB_%D0%91%D0%B5%D0%BD%D1%82_%D0%A4%D0%BB%D0%B8%D0%B2%D0%B1%D1%8C%D0%B5%D1%80%D0%B3_%D0%B8_%D0%94%D1%8D%D0%BD_%D0%93%D0%B0%D1%80%D0%B4%D0%BD%D0%B5%D1%80\"><\/span><strong>\u00ab\u041a\u0430\u043a \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u044e\u0442\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0446\u0435\u043b\u0438: \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0449\u0438\u0435 \u0441\u0443\u0434\u044c\u0431\u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u043e\u0442 \u0440\u0435\u043c\u043e\u043d\u0442\u0430 \u0434\u043e\u043c\u0430 \u0434\u043e \u043e\u0441\u0432\u043e\u0435\u043d\u0438\u044f \u043a\u043e\u0441\u043c\u043e\u0441\u0430 \u0438 \u0432\u0441\u0435\u0433\u043e, \u0447\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438\u00bb, \u0411\u0435\u043d\u0442 \u0424\u043b\u0438\u0432\u0431\u044c\u0435\u0440\u0433 \u0438 \u0414\u044d\u043d \u0413\u0430\u0440\u0434\u043d\u0435\u0440<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cHow Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u042d\u043d\u0434\u0440\u044e \u0423\u0430\u0439\u0442, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435, \u0434\u0430\u043d\u043d\u044b\u043c \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u0411\u043b\u0435\u0441\u0442\u044f\u0449\u0435 \u2014 \u0438 \u0441 \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0434\u043e\u0437\u043e\u0439 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u044b\u0445 \u0418\u0422-\u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u044b \u0432 \u0430\u043d\u0430\u043b\u0438\u0437. \u041a\u0430\u0436\u0434\u044b\u0439 \u0418\u0422-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0439 \u0434\u043e\u043b\u0436\u0435\u043d \u0437\u043d\u0430\u0442\u044c \u043e \u0432\u044b\u0432\u043e\u0434\u0430\u0445, \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u044b\u0445 \u0432 \u044d\u0442\u043e\u0439 \u043a\u043d\u0438\u0433\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0445\u043e\u0440\u043e\u0448\u043e \u0441\u043e\u0447\u0435\u0442\u0430\u0435\u0442\u0441\u044f \u0441 \u0441\u043e\u0432\u0435\u0442\u043e\u043c Gartner \u043e \u0442\u043e\u043c, \u0447\u0442\u043e &#171;\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u2014 \u044d\u0442\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B8%D0%BA%D0%B0%D0%BA%D0%B8%D1%85_%D0%BF%D1%80%D0%B0%D0%B2%D0%B8%D0%BB_%D0%A3%D0%BD%D0%B8%D0%BA%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%BA%D1%83%D0%BB%D1%8C%D1%82%D1%83%D1%80%D0%B0_Netflix_%D0%A0%D0%B8%D0%B4_%D0%A5%D0%B0%D1%81%D1%82%D0%B8%D0%BD%D0%B3%D1%81_%D0%B8_%D0%AD%D1%80%D0%B8%D0%BD_%D0%9C%D0%B5%D0%B9%D0%B5%D1%80\"><\/span><strong>\u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b. \u0423\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 Netflix, \u0420\u0438\u0434 \u0425\u0430\u0441\u0442\u0438\u043d\u0433\u0441 \u0438 \u042d\u0440\u0438\u043d \u041c\u0435\u0439\u0435\u0440<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cNo Rules Rules: Netflix and the Culture of Reinvention\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0414\u0436\u0438\u043d \u0410\u043b\u044c\u0432\u0430\u0440\u0435\u0441, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438&nbsp;<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u042d\u0442\u0430 \u043a\u043d\u0438\u0433\u0430 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043c\u0435\u043d\u044f \u0437\u0430\u0434\u0443\u043c\u0430\u0442\u044c\u0441\u044f \u043d\u0430\u0434 \u0442\u0430\u043a\u0438\u043c\u0438 \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438: \u041f\u043e\u0447\u0435\u043c\u0443 \u0443 \u043d\u0430\u0441 \u0442\u0430\u043a \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u0430 \u044d\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0443\u0441\u043f\u0435\u043b\u0430, \u043d\u0435 \u0438\u043c\u0435\u044f \u043d\u0438 \u043e\u0434\u043d\u043e\u0433\u043e? \u0411\u044b\u0432\u0430\u0435\u0442 \u043b\u0438 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b? \u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0435\u0435, \u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0432\u044b \u0434\u0432\u0430\u0436\u0434\u044b \u043f\u043e\u0434\u0443\u043c\u0430\u0435\u0442\u0435, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043a \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u043c \u0432 \u0432\u0430\u0448\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u2014 \u0438 \u043a \u0442\u043e\u043c\u0443, \u043a\u0430\u043a \u0432\u044b \u043d\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%A1%D0%B8%D0%BB%D0%B0_%D1%81%D0%BE%D0%B6%D0%B0%D0%BB%D0%B5%D0%BD%D0%B8%D0%B9_%D0%9A%D0%B0%D0%BA_%D0%B2%D0%B7%D0%B3%D0%BB%D1%8F%D0%B4_%D0%B2_%D0%BF%D1%80%D0%BE%D1%88%D0%BB%D0%BE%D0%B5_%D0%B4%D0%B2%D0%B8%D0%B3%D0%B0%D0%B5%D1%82_%D0%BD%D0%B0%D1%81_%D0%B2_%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B5%C2%BB_%D0%94%D1%8D%D0%BD%D0%B8%D0%B5%D0%BB_%D0%A5_%D0%9F%D0%B8%D0%BD%D0%BA\"><\/span><strong>\u00ab\u0421\u0438\u043b\u0430 \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u0439. \u041a\u0430\u043a \u0432\u0437\u0433\u043b\u044f\u0434 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u0435 \u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u043d\u0430\u0441 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435\u00bb, \u0414\u044d\u043d\u0438\u0435\u043b \u0425. \u041f\u0438\u043d\u043a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(\u201cThe Power of Regret: How Looking Backward Moves Us Forward\u201d)<\/p>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0414\u043e\u043d \u0428\u0435\u0439\u0431\u0435\u043d\u0440\u0430\u0439\u0444, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u043f\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u043c\u0443 \u043e\u043f\u044b\u0442\u0443<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u041f\u0438\u043d\u043a \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0432\u0430\u0441 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u0435 \u043a\u0430\u043a \u043d\u0435\u0447\u0442\u043e, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u0432\u043f\u0435\u0440\u0435\u0434, \u0430 \u043d\u0435 \u043d\u0430\u0437\u0430\u0434. \u042f \u043d\u0430\u0445\u043e\u0436\u0443 \u0435\u0433\u043e \u0441\u043e\u0432\u0435\u0442\u044b \u0432\u0435\u0441\u044c\u043c\u0430 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438 \u043a\u0430\u043a \u0434\u043e\u043c\u0430, \u0442\u0430\u043a \u0438 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0435&#187;.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\/articles\/9-must-read-business-books-for-2024\" target=\"_blank\" rel=\"noopener\" title=\"\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: gartner\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: gartner<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otus.ru\/catalog\/courses?utm_source=oj&amp;utm_medium=affilate&amp;utm_campaign=otus&amp;mxm=[[hash_metrika]]&amp;relogin=True&amp;token=[[token]]\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"93\" src=\"https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-1024x93.png\" alt=\"9 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 2024 \u0433\u043e\u0434\u0443\" class=\"wp-image-9550\" srcset=\"https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-1024x93.png 1024w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-300x27.png 300w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-150x14.png 150w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-768x70.png 768w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043d\u0430\u0448\u0435\u043c \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u043c \u0441\u043f\u0438\u0441\u043a\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b Gartner \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043d\u0435\u0447\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u043b\u0438\u0447\u043d\u043e\u0435: \u041e\u043d\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u0442 \u043a\u043d\u0438\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u043e 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\u041a\u0430\u0440\u043b<\/p>\n","protected":false},"author":10,"featured_media":9551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[306],"tags":[266],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/posts\/9543"}],"collection":[{"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/comments?post=9543"}],"version-history":[{"count":1,"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/posts\/9543\/revisions"}],"predecessor-version":[{"id":9596,"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/posts\/9543\/revisions\/9596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/media\/9551"}],"wp:attachment":[{"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/media?parent=9543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/categories?post=9543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otus.ru\/journal\/wp-json\/wp\/v2\/tags?post=9543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}