{"id":9543,"date":"2024-03-27T13:00:56","date_gmt":"2024-03-27T13:00:56","guid":{"rendered":"https:\/\/otus.ru\/journal\/?p=9543"},"modified":"2024-03-29T09:46:26","modified_gmt":"2024-03-29T09:46:26","slug":"9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu","status":"publish","type":"post","link":"https:\/\/otus.ru\/journal\/9-knig-po-biznesu-kotorye-obyazatelno-stoit-prochitat-v-2024-godu\/","title":{"rendered":"9 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 2024 \u0433\u043e\u0434\u0443"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0412 \u043d\u0430\u0448\u0435\u043c \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u043c \u0441\u043f\u0438\u0441\u043a\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b Gartner \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043d\u0435\u0447\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u043b\u0438\u0447\u043d\u043e\u0435: \u041e\u043d\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u0442 \u043a\u043d\u0438\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0431\u0440\u043e\u0441\u0438\u043b\u0438 \u0432\u044b\u0437\u043e\u0432 \u0438\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u0438\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u043b\u0438\u0447\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438. \u041a \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u043d\u0438\u0445 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435, \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u044e\u0449\u0435\u0435 \u0435\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/KXJQxwPjLqBqe4vj_TTgbpJWhAHoH4jUu7sLnB2ZKOFNTCwbzd0MDz9pWcEc-41FS20zz9JW5xnwJ8lJbQgB7oL8zavnway2Y4xU-WyAszmtIb5O8ZBC0cDSnpVr-2TKjCtSrZndM0PydwbRLEyS0Hw\" alt=\"9 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 2024 \u0433\u043e\u0434\u0443\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00ab\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043b\u043e\u0432\u0443\u0448\u043a\u0430: \u041a\u0430\u043f\u0438\u0442\u0430\u043b, \u0442\u0440\u0443\u0434 \u0438 \u0432\u043b\u0430\u0441\u0442\u044c \u0432 \u044d\u043f\u043e\u0445\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438\u00bb<\/strong>, \u041a\u0430\u0440\u043b \u0411\u0435\u043d\u0435\u0434\u0438\u043a\u0442 \u0424\u0440\u0435\u0439<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cThe Technology Trap: Capital, Labor and Power in the Age of Automation\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0425\u0435\u043b\u0435\u043d \u041f\u043e\u0439\u0442\u0435\u0432\u0438\u043d, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u043f\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u043c \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u043e\u043c&nbsp;<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0430 \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u042d\u0442\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0443, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0439 \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0441\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432 2013 \u0433\u043e\u0434\u0443 \u0432\u044b\u0437\u0432\u0430\u043b \u0431\u0443\u0440\u044e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u0432\u043b\u0438\u044f\u043d\u0438\u044e <a href=\"https:\/\/www.gartner.com\/en\/topics\/artificial-intelligence\">\u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430<\/a> \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0443. \u041a\u043d\u0438\u0433\u0430 &#171;\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043b\u043e\u0432\u0443\u0448\u043a\u0430&#187; \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043e\u0431\u0437\u043e\u0440 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u043e\u0432&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00ab\u0410\u043d\u0430\u043b\u043e\u0433\u00bb, \u0420\u043e\u0431\u0435\u0440\u0442 \u0425\u0430\u0441\u0441\u0430\u043d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cAnalog\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u041a\u0440\u0438\u0441 \u0425\u043e\u0432\u0430\u0440\u0434, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043e\u0442\u0434\u0435\u043b\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;&#187;\u0410\u043d\u0430\u043b\u043e\u0433&#187; \u0438\u0437\u0443\u0447\u0430\u0435\u0442 \u043d\u0430\u0448\u0435 \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0435 \u043a &#171;\u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c\u0443&#187; \u043e\u043f\u044b\u0442\u0443 \u0432 \u0440\u0430\u0437\u0433\u0430\u0440 \u043d\u044b\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u043d\u0430\u043f\u043b\u044b\u0432\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439. \u041d\u043e \u0425\u0430\u0441\u0441\u0430\u043d \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u043e\u0434\u043d\u043e\u0439 \u044d\u043f\u043e\u0445\u0438 \u0447\u0430\u0441\u0442\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f &#171;\u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c&#187; \u043e\u043f\u044b\u0442\u043e\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u00ab<strong>\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438: \u042f\u0441\u043d\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043b\u0443\u0447\u0448\u0435\u0439 \u0436\u0438\u0437\u043d\u0438\u00bb, \u0420\u043e\u043b\u044c\u0444 \u0414\u043e\u0431\u0435\u043b\u043b\u0438 <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cThe Art of the Good Life: Clear Thinking for Business and a Better Life\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u041c\u0431\u0443\u043b\u0430 \u0428\u043e\u0435\u043d, \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 (CIO) \u043f\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u043c\u0443 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0443 \u0442\u0430\u043b\u0430\u043d\u0442\u0430\u043c\u0438 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u043e\u0439<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0430 \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u0414\u043e\u0431\u0435\u043b\u043b\u0438 \u0438\u0437\u0443\u0447\u0430\u0435\u0442 \u0441\u0442\u043e\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u044e \u0438 \u0435\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u043c\u0438\u0440\u0435. \u041e\u043d \u0442\u0430\u043a\u0436\u0435 \u0431\u0435\u0440\u0435\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u0441\u043c\u0435\u043b\u043e\u0441\u0442\u044c \u0437\u0430\u0438\u043c\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0443 \u0414\u044d\u043d\u0438\u0435\u043b\u0430 \u041a\u0430\u043d\u0435\u043c\u0430\u043d\u0430, \u043d\u043e \u043f\u0438\u0448\u0435\u0442 \u0432 \u043b\u0435\u0433\u043a\u043e\u043c \u0438 \u0437\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u043e\u0447\u0435\u043d\u044c \u043e\u0441\u0442\u0440\u043e\u0443\u043c\u043d\u043e\u043c \u0441\u0442\u0438\u043b\u0435&#187;.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00ab\u041e\u043f\u043f\u0435\u043d\u0433\u0435\u0439\u043c\u0435\u0440. \u0422\u0440\u0438\u0443\u043c\u0444 \u0438 \u0442\u0440\u0430\u0433\u0435\u0434\u0438\u044f \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u041f\u0440\u043e\u043c\u0435\u0442\u0435\u044f\u00bb, \u041a\u0430\u0439 \u0411\u0435\u0440\u0434, \u041c\u0430\u0440\u0442\u0438\u043d \u0414\u0436. \u0428\u0435\u0440\u0432\u0438\u043d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cAmerican Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0425\u043e\u0440\u0445\u0435 \u041b\u043e\u043f\u0435\u0441, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a, \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u042d\u0442\u0430 \u043a\u043d\u0438\u0433\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0433\u043b\u0443\u0431\u043e\u043a\u043e \u043f\u043e\u0433\u0440\u0443\u0437\u0438\u0442\u044c\u0441\u044f \u0432 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0414\u0436. \u0420\u043e\u0431\u0435\u0440\u0442\u0430 \u041e\u043f\u043f\u0435\u043d\u0433\u0435\u0439\u043c\u0435\u0440\u0430, \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0441 \u0433\u0435\u043d\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043c\u043e\u0433 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0432\u043e\u0435\u0434\u0438\u043d\u043e \u0434\u0440\u0443\u0433\u0438\u0445 \u0433\u0435\u043d\u0438\u0435\u0432 \u0441\u0432\u043e\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u2014 \u042d\u0439\u043d\u0448\u0442\u0435\u0439\u043d\u0430, \u0411\u043e\u0440\u043d\u0430, \u0411\u043e\u0440\u0430, \u0424\u0435\u0440\u043c\u0438, \u0414\u0435\u0411\u0440\u043e\u0433\u043b\u0438, \u0422\u0435\u043b\u043b\u0435\u0440\u0430 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u2014 \u0438 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u044d\u0442\u0438\u0445 \u043e\u0447\u0435\u043d\u044c \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u043e\u0432 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0430\u0442\u043e\u043c\u043d\u043e\u0439 \u0431\u043e\u043c\u0431\u044b. \u0414\u043b\u044f \u043b\u0438\u0434\u0435\u0440\u043e\u0432, \u0441\u0442\u0440\u0435\u043c\u044f\u0449\u0438\u0445\u0441\u044f \u043a \u0443\u0441\u043f\u0435\u0445\u0443, \u044d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u044e\u0449\u0435\u0435, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u0437\u0435\u043c\u043b\u0435\u043d\u043d\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0440\u0430\u0434\u043e\u0441\u0442\u0435\u0439 \u0438 \u043e\u0442\u0447\u0430\u044f\u043d\u0438\u044f \u043f\u0440\u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u0441 \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u0443\u043c\u0430\u043c\u0438&#187;.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u00ab<strong>\u041c\u0430\u0441\u0448\u0442\u0430\u0431. \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u043a\u043e\u043d\u044b \u0440\u043e\u0441\u0442\u0430, \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439, \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0438 \u0442\u0435\u043c\u043f\u043e\u0432 \u0436\u0438\u0437\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043c\u043e\u0432, \u0433\u043e\u0440\u043e\u0434\u043e\u0432, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439\u00bb, \u0414\u0436\u0435\u0444\u0444\u0440\u0438 \u0423\u044d\u0441\u0442<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cScale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0420\u0438\u0442\u0430 \u0421\u0430\u043b\u043b\u0430\u043c, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435, \u0434\u0430\u043d\u043d\u044b\u043c \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0430 \u044d\u0442\u043e \u0441\u043e\u0432\u0435\u0442\u0443\u0435\u0442<\/strong>: &#171;\u0423\u044d\u0441\u0442 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0437\u0430\u043a\u043e\u043d\u043e\u0432, \u043b\u0435\u0436\u0430\u0449\u0438\u0445 \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430 \u0432\u0441\u0435\u0445 \u0432\u0435\u0449\u0435\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d\u0430 \u043f\u043e\u043b\u043d\u0430 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0432\u0435\u0449\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u044b\u043c\u0438 \u0438 \u043a\u0430\u043a \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0443\u0441\u043f\u0435\u0445&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00ab\u041a\u0430\u043a \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u044e: \u0412\u0430\u0436\u043d\u0435\u0439\u0448\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u043c\u0441\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u043c \u043e\u0442 The Moth\u00bb, \u041c\u044d\u0433 \u0411\u043e\u0443\u043b\u0437, \u041a\u044d\u0442\u0440\u0438\u043d \u0411\u0435\u0440\u043d\u0441 \u0438 \u0434\u0440<\/strong>.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cHow to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0422\u043e\u0440\u0438 \u041f\u043e\u043b\u043c\u0430\u043d, \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u043e\u0442\u0434\u0435\u043b\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c\u0438<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0438 \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442<\/strong>: &#171;\u042f \u0441\u0447\u0438\u0442\u0430\u044e, \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0430\u0441 \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c (\u0438 \u043f\u0435\u0440\u0435\u0447\u0438\u0442\u0430\u0442\u044c) \u044d\u0442\u0443 \u043a\u043d\u0438\u0433\u0443. \u042f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b \u0435\u0435 \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0439 \u0438 \u043d\u0430\u043b\u0430\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00ab\u041a\u0430\u043a \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u044e\u0442\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0446\u0435\u043b\u0438: \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0449\u0438\u0435 \u0441\u0443\u0434\u044c\u0431\u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u043e\u0442 \u0440\u0435\u043c\u043e\u043d\u0442\u0430 \u0434\u043e\u043c\u0430 \u0434\u043e \u043e\u0441\u0432\u043e\u0435\u043d\u0438\u044f \u043a\u043e\u0441\u043c\u043e\u0441\u0430 \u0438 \u0432\u0441\u0435\u0433\u043e, \u0447\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438\u00bb, \u0411\u0435\u043d\u0442 \u0424\u043b\u0438\u0432\u0431\u044c\u0435\u0440\u0433 \u0438 \u0414\u044d\u043d \u0413\u0430\u0440\u0434\u043d\u0435\u0440<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cHow Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u042d\u043d\u0434\u0440\u044e \u0423\u0430\u0439\u0442, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435, \u0434\u0430\u043d\u043d\u044b\u043c \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u0411\u043b\u0435\u0441\u0442\u044f\u0449\u0435 \u2014 \u0438 \u0441 \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0434\u043e\u0437\u043e\u0439 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u044b\u0445 \u0418\u0422-\u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u044b \u0432 \u0430\u043d\u0430\u043b\u0438\u0437. \u041a\u0430\u0436\u0434\u044b\u0439 \u0418\u0422-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0439 \u0434\u043e\u043b\u0436\u0435\u043d \u0437\u043d\u0430\u0442\u044c \u043e \u0432\u044b\u0432\u043e\u0434\u0430\u0445, \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u044b\u0445 \u0432 \u044d\u0442\u043e\u0439 \u043a\u043d\u0438\u0433\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0445\u043e\u0440\u043e\u0448\u043e \u0441\u043e\u0447\u0435\u0442\u0430\u0435\u0442\u0441\u044f \u0441 \u0441\u043e\u0432\u0435\u0442\u043e\u043c Gartner \u043e \u0442\u043e\u043c, \u0447\u0442\u043e &#171;\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u2014 \u044d\u0442\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041d\u0438\u043a\u0430\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b. \u0423\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 Netflix, \u0420\u0438\u0434 \u0425\u0430\u0441\u0442\u0438\u043d\u0433\u0441 \u0438 \u042d\u0440\u0438\u043d \u041c\u0435\u0439\u0435\u0440<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cNo Rules Rules: Netflix and the Culture of Reinvention\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0414\u0436\u0438\u043d \u0410\u043b\u044c\u0432\u0430\u0440\u0435\u0441, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438&nbsp;<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u042d\u0442\u0430 \u043a\u043d\u0438\u0433\u0430 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043c\u0435\u043d\u044f \u0437\u0430\u0434\u0443\u043c\u0430\u0442\u044c\u0441\u044f \u043d\u0430\u0434 \u0442\u0430\u043a\u0438\u043c\u0438 \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438: \u041f\u043e\u0447\u0435\u043c\u0443 \u0443 \u043d\u0430\u0441 \u0442\u0430\u043a \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438, \u0430 \u044d\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0443\u0441\u043f\u0435\u043b\u0430, \u043d\u0435 \u0438\u043c\u0435\u044f \u043d\u0438 \u043e\u0434\u043d\u043e\u0433\u043e? \u0411\u044b\u0432\u0430\u0435\u0442 \u043b\u0438 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b? \u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0435\u0435, \u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0432\u044b \u0434\u0432\u0430\u0436\u0434\u044b \u043f\u043e\u0434\u0443\u043c\u0430\u0435\u0442\u0435, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043a \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u043c \u0432 \u0432\u0430\u0448\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u2014 \u0438 \u043a \u0442\u043e\u043c\u0443, \u043a\u0430\u043a \u0432\u044b \u043d\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432&#187;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00ab\u0421\u0438\u043b\u0430 \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u0439. \u041a\u0430\u043a \u0432\u0437\u0433\u043b\u044f\u0434 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u0435 \u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u043d\u0430\u0441 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435\u00bb, \u0414\u044d\u043d\u0438\u0435\u043b \u0425. \u041f\u0438\u043d\u043a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(\u201cThe Power of Regret: How Looking Backward Moves Us Forward\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442<\/strong>: \u0414\u043e\u043d \u0428\u0435\u0439\u0431\u0435\u043d\u0440\u0430\u0439\u0444, \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u043f\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u043c\u0443 \u043e\u043f\u044b\u0442\u0443<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442<\/strong>: &#171;\u041f\u0438\u043d\u043a \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0432\u0430\u0441 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u0435 \u043a\u0430\u043a \u043d\u0435\u0447\u0442\u043e, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u0432\u043f\u0435\u0440\u0435\u0434, \u0430 \u043d\u0435 \u043d\u0430\u0437\u0430\u0434. \u042f \u043d\u0430\u0445\u043e\u0436\u0443 \u0435\u0433\u043e \u0441\u043e\u0432\u0435\u0442\u044b \u0432\u0435\u0441\u044c\u043c\u0430 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438 \u043a\u0430\u043a \u0434\u043e\u043c\u0430, \u0442\u0430\u043a \u0438 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0435&#187;.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.gartner.com\/en\/articles\/9-must-read-business-books-for-2024\" target=\"_blank\" rel=\"noopener\" title=\"\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: gartner\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: gartner<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otus.ru\/catalog\/courses?utm_source=oj&amp;utm_medium=affilate&amp;utm_campaign=otus&amp;mxm=[[hash_metrika]]&amp;relogin=True&amp;token=[[token]]\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"93\" src=\"https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-1024x93.png\" alt=\"9 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 2024 \u0433\u043e\u0434\u0443\" class=\"wp-image-9550\" srcset=\"https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-1024x93.png 1024w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-300x27.png 300w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-150x14.png 150w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-768x70.png 768w, https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/otus.ru\/journal\/wp-content\/uploads\/2024\/03\/Katalog-1024x93.png\",\"width\":\"1024\",\"height\":\"93\"}<\/script><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043d\u0430\u0448\u0435\u043c \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u043c \u0441\u043f\u0438\u0441\u043a\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043d\u0438\u0433 \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b Gartner \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043d\u0435\u0447\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u043b\u0438\u0447\u043d\u043e\u0435: \u041e\u043d\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u0442 \u043a\u043d\u0438\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0431\u0440\u043e\u0441\u0438\u043b\u0438 \u0432\u044b\u0437\u043e\u0432 \u0438\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u0438\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u043b\u0438\u0447\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438. \u041a \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u043d\u0438\u0445 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435, \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u044e\u0449\u0435\u0435 \u0435\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.&nbsp; \u00ab\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043b\u043e\u0432\u0443\u0448\u043a\u0430: \u041a\u0430\u043f\u0438\u0442\u0430\u043b, \u0442\u0440\u0443\u0434 \u0438 \u0432\u043b\u0430\u0441\u0442\u044c \u0432 \u044d\u043f\u043e\u0445\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438\u00bb, \u041a\u0430\u0440\u043b 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