{"id":8228,"date":"2023-12-04T20:56:32","date_gmt":"2023-12-04T20:56:32","guid":{"rendered":"https:\/\/otus.ru\/journal\/?p=8228"},"modified":"2023-12-04T21:13:40","modified_gmt":"2023-12-04T21:13:40","slug":"proekt-po-sozdaniju-magazina-specializirovannyh-tovarov-dlya-zhivotnyh","status":"publish","type":"post","link":"https:\/\/otus.ru\/journal\/proekt-po-sozdaniju-magazina-specializirovannyh-tovarov-dlya-zhivotnyh\/","title":{"rendered":"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>\u041f\u0440\u043e\u0435\u043a\u0442\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0418\u043b\u044c\u0438 \u0427\u0435\u0440\u0442\u043a\u043e\u0432\u0430, \u0432\u044b\u043f\u0443\u0441\u043a\u043d\u0438\u043a\u0430&nbsp;\u043a\u0443\u0440\u0441\u0430 <\/em><a href=\"https:\/\/otus.ru\/lessons\/senior_product\/?utm_source=oj&amp;utm_medium=affilate&amp;utm_campaign=product-senior\" title=\"\"><em>Senior Product Manager<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0426\u0435\u043b\u044c \u043f\u0440\u043e\u0435\u043a\u0442\u0430:<\/strong> \u043e\u043f\u0438\u0441\u0430\u0442\u044c \u0432\u0441\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u044b, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212; \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212; \u043d\u0430\u0447\u0430\u043b\u0430 \u0438 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\u0438\u043c \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0449\u0435 \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u043a \u043d\u0430\u043c\u0435\u0447\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u043b\u0430\u043d \u0440\u0430\u0431\u043e\u0442\u044b<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0421\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u044c<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043e\u0437\u0434\u0430\u044e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 (\u0423\u0422\u041f), \u043f\u0440\u043e\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0435 (\u0424\u042d\u041e).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/Ngl9IomdHIg7TomVTCMsnGvtbyaqI5XEQyR9o9BXEiFH4FTV1oxQRrkpXcRImb_ZTbTHXZeZ9fy3LL3kAQt6e2wrpL0aguJDj_sih01hgoG6ea8qyxvA6ZsbVT_lLOfhWtYcFVtRDcrzU9ZIOfXt8g\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"161\" src=\"https:\/\/lh7-us.googleusercontent.com\/Ngl9IomdHIg7TomVTCMsnGvtbyaqI5XEQyR9o9BXEiFH4FTV1oxQRrkpXcRImb_ZTbTHXZeZ9fy3LL3kAQt6e2wrpL0aguJDj_sih01hgoG6ea8qyxvA6ZsbVT_lLOfhWtYcFVtRDcrzU9ZIOfXt8g\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/Ngl9IomdHIg7TomVTCMsnGvtbyaqI5XEQyR9o9BXEiFH4FTV1oxQRrkpXcRImb_ZTbTHXZeZ9fy3LL3kAQt6e2wrpL0aguJDj_sih01hgoG6ea8qyxvA6ZsbVT_lLOfhWtYcFVtRDcrzU9ZIOfXt8g\",\"width\":\"286\",\"height\":\"161\"}<\/script><\/a><\/td><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/8k5B5Xs2ADCqL7zt1xLGN_2bjamtEXXGRu2jSr7HRxurn6Q_8d_HwPzC5z3LDNnDbwVYDFQiDEX3sY01tK7klXsv4PcB8abypM9lKoKSodKLBI5c58UA8z5l32a-_Qlxj0lCxiQPHN83eeq69K2L1g\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"161\" src=\"https:\/\/lh7-us.googleusercontent.com\/8k5B5Xs2ADCqL7zt1xLGN_2bjamtEXXGRu2jSr7HRxurn6Q_8d_HwPzC5z3LDNnDbwVYDFQiDEX3sY01tK7klXsv4PcB8abypM9lKoKSodKLBI5c58UA8z5l32a-_Qlxj0lCxiQPHN83eeq69K2L1g\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/8k5B5Xs2ADCqL7zt1xLGN_2bjamtEXXGRu2jSr7HRxurn6Q_8d_HwPzC5z3LDNnDbwVYDFQiDEX3sY01tK7klXsv4PcB8abypM9lKoKSodKLBI5c58UA8z5l32a-_Qlxj0lCxiQPHN83eeq69K2L1g\",\"width\":\"286\",\"height\":\"161\"}<\/script><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>\u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u044b\u043d\u043e\u043a \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0443\u0436\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043e\u0431\u044a\u0435\u043c\u044b \u0440\u044b\u043d\u043a\u0430 \u0438 \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043d\u0438\u0448\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u043d\u044f\u0442\u044c \u0441\u0430\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e \u0440\u044b\u043d\u043e\u043a \u0438 \u0435\u0433\u043e \u0451\u043c\u043a\u043e\u0441\u0442\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e 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src=\"https:\/\/lh7-us.googleusercontent.com\/YMjOdfFdTqjsjI8c3U5Pjp5tB3l5bb8b7TOsQeNl6Q21EeDwtv31YR9puxnqV0iObr7ERtOLVBkQCmzXk-BWCX07eueuIXd0YR4rwxOx0f5iaTekwx5jbGsNJvYqGvEnENivny6BuJOP_ao7PdhvSA\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/YMjOdfFdTqjsjI8c3U5Pjp5tB3l5bb8b7TOsQeNl6Q21EeDwtv31YR9puxnqV0iObr7ERtOLVBkQCmzXk-BWCX07eueuIXd0YR4rwxOx0f5iaTekwx5jbGsNJvYqGvEnENivny6BuJOP_ao7PdhvSA\",\"width\":\"286\",\"height\":\"161\"}<\/script><\/a><\/td><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/xXpjJhyrQ-osZ2cZuspPiAm3qIdfQEuU_khEg7RTyB5kcnEMLRpAePueT8hYGgNjJ6m9GlLJMvFFIoy9DdWojTg6CGOG95GisLpVN5Mnxi-Q_4qtzSOOzuzAtjfHFNlz_67MyVdqFhW2rB6cSeqCBg\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"161\" src=\"https:\/\/lh7-us.googleusercontent.com\/xXpjJhyrQ-osZ2cZuspPiAm3qIdfQEuU_khEg7RTyB5kcnEMLRpAePueT8hYGgNjJ6m9GlLJMvFFIoy9DdWojTg6CGOG95GisLpVN5Mnxi-Q_4qtzSOOzuzAtjfHFNlz_67MyVdqFhW2rB6cSeqCBg\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/xXpjJhyrQ-osZ2cZuspPiAm3qIdfQEuU_khEg7RTyB5kcnEMLRpAePueT8hYGgNjJ6m9GlLJMvFFIoy9DdWojTg6CGOG95GisLpVN5Mnxi-Q_4qtzSOOzuzAtjfHFNlz_67MyVdqFhW2rB6cSeqCBg\",\"width\":\"286\",\"height\":\"161\"}<\/script><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>\u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c 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\u043f\u0440\u0438\u0432\u044f\u0437\u044b\u0432\u0430\u044e \u0432\u0441\u0451 \u044d\u0442\u043e \u043a \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u044e. \u0410 \u0435\u0449\u0451 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u044e, \u0438\u0437 \u0447\u0435\u0433\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u0442 \u043d\u0430\u0448\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u043a\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0442\u0435 \u0438\u043b\u0438 \u0438\u043d\u044b\u0435 \u0430\u0440\u0442\u0435\u0444\u0430\u043a\u0442\u044b. \u041d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u044e \u0438 \u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0432\u0441\u0442\u0440\u0435\u0442\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u0430\u0445.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/zzb8QTEXYieJZCNImV4gw0YWVOfL_o2laCv5zEVBYKxiadjLhtVBF25eTYOFb_QUEYMSQYq4OuJgP6jPQi95ps1d14o1AQ_SXeeu58dQpjBJDCR9Epvp1br5vXA1KpMNBNNLAGXwNVBwNFs4O6HRSw\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"161\" src=\"https:\/\/lh7-us.googleusercontent.com\/zzb8QTEXYieJZCNImV4gw0YWVOfL_o2laCv5zEVBYKxiadjLhtVBF25eTYOFb_QUEYMSQYq4OuJgP6jPQi95ps1d14o1AQ_SXeeu58dQpjBJDCR9Epvp1br5vXA1KpMNBNNLAGXwNVBwNFs4O6HRSw\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/zzb8QTEXYieJZCNImV4gw0YWVOfL_o2laCv5zEVBYKxiadjLhtVBF25eTYOFb_QUEYMSQYq4OuJgP6jPQi95ps1d14o1AQ_SXeeu58dQpjBJDCR9Epvp1br5vXA1KpMNBNNLAGXwNVBwNFs4O6HRSw\",\"width\":\"286\",\"height\":\"161\"}<\/script><\/a><\/td><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/3MrQbRI2oE-4DhryPzfWMau8y1TViCWR-T1B5uiaaHaTyOLYznqm2pWMogkpIZueHJLxUxReWZePI-V1TOfpd2upk0OLDpCimkqstO9DZdX_CBwZQuNLjkEIjetRod6lwTvn5yzkQ479j3j3hKGz-Q\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"161\" src=\"https:\/\/lh7-us.googleusercontent.com\/3MrQbRI2oE-4DhryPzfWMau8y1TViCWR-T1B5uiaaHaTyOLYznqm2pWMogkpIZueHJLxUxReWZePI-V1TOfpd2upk0OLDpCimkqstO9DZdX_CBwZQuNLjkEIjetRod6lwTvn5yzkQ479j3j3hKGz-Q\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/3MrQbRI2oE-4DhryPzfWMau8y1TViCWR-T1B5uiaaHaTyOLYznqm2pWMogkpIZueHJLxUxReWZePI-V1TOfpd2upk0OLDpCimkqstO9DZdX_CBwZQuNLjkEIjetRod6lwTvn5yzkQ479j3j3hKGz-Q\",\"width\":\"286\",\"height\":\"161\"}<\/script><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/YQzDs0CH16BKISS2UvfRw15sKGteMZfl2kP8aNvCeVZTW0XNFKp8epecAf6nMhthBbFHnrSvFjqMDXxfc6fnYM7P_nfM03GIQ6npCIB-nGQaXdTo9xD92xmgV2xn3aH3vCj2QSnkV3PLJn9vLSb_Ow\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"161\" src=\"https:\/\/lh7-us.googleusercontent.com\/YQzDs0CH16BKISS2UvfRw15sKGteMZfl2kP8aNvCeVZTW0XNFKp8epecAf6nMhthBbFHnrSvFjqMDXxfc6fnYM7P_nfM03GIQ6npCIB-nGQaXdTo9xD92xmgV2xn3aH3vCj2QSnkV3PLJn9vLSb_Ow\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/YQzDs0CH16BKISS2UvfRw15sKGteMZfl2kP8aNvCeVZTW0XNFKp8epecAf6nMhthBbFHnrSvFjqMDXxfc6fnYM7P_nfM03GIQ6npCIB-nGQaXdTo9xD92xmgV2xn3aH3vCj2QSnkV3PLJn9vLSb_Ow\",\"width\":\"286\",\"height\":\"161\"}<\/script><\/a><\/td><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/6VhdDgp-BCtjwiAUtTmUqcQgmThWoH_S2U0jBgejWO-na4cNPQZop-Tly2WfcNrocsqV8D6731p7xODDK2phP8-kCEjGuTiLST1FQ5FlSx_cSCt1VSr5ziu83QIuMw5FjN_4M5vuK09MYOcrTGQXdw\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"160\" src=\"https:\/\/lh7-us.googleusercontent.com\/6VhdDgp-BCtjwiAUtTmUqcQgmThWoH_S2U0jBgejWO-na4cNPQZop-Tly2WfcNrocsqV8D6731p7xODDK2phP8-kCEjGuTiLST1FQ5FlSx_cSCt1VSr5ziu83QIuMw5FjN_4M5vuK09MYOcrTGQXdw\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/6VhdDgp-BCtjwiAUtTmUqcQgmThWoH_S2U0jBgejWO-na4cNPQZop-Tly2WfcNrocsqV8D6731p7xODDK2phP8-kCEjGuTiLST1FQ5FlSx_cSCt1VSr5ziu83QIuMw5FjN_4M5vuK09MYOcrTGQXdw\",\"width\":\"285\",\"height\":\"160\"}<\/script><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0438\u0445 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u2013 \u0432\u0430\u0436\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u044f \u043f\u0440\u043e\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e \u0434\u0440\u0435\u0432\u0430 \u043c\u0435\u0442\u0440\u0438\u043a \u0438 \u043f\u0440\u0438\u0432\u044f\u0437\u044b\u0432\u0430\u044e \u0438\u0445 \u043a \u0434\u0440\u0435\u0432\u0443 \u0446\u0435\u043b\u0435\u0439, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u044e. \u0412 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212; \u0446\u0435\u043b\u0438, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e \u043c\u0435\u0442\u0440\u0438\u043a\u0438;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212; \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0442\u0430\u043a\u043e\u0433\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0441 \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u043e\u0439 \u043a \u043a\u0430\u0436\u0434\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u0435.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/UkfsWN9jN_DZql31Ty6F1ehEsJZNffQLttvwfat8_85WxbvZPhRbSwPb1QL735nzMP_eRBxmtjmewst0uWzEqr9bR7HnF-G37ehcz0WplLCVKw1liifTG3KPOIPyYaNPFPnjW0XetGO-LsVMBZAk6A\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"149\" src=\"https:\/\/lh7-us.googleusercontent.com\/UkfsWN9jN_DZql31Ty6F1ehEsJZNffQLttvwfat8_85WxbvZPhRbSwPb1QL735nzMP_eRBxmtjmewst0uWzEqr9bR7HnF-G37ehcz0WplLCVKw1liifTG3KPOIPyYaNPFPnjW0XetGO-LsVMBZAk6A\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/UkfsWN9jN_DZql31Ty6F1ehEsJZNffQLttvwfat8_85WxbvZPhRbSwPb1QL735nzMP_eRBxmtjmewst0uWzEqr9bR7HnF-G37ehcz0WplLCVKw1liifTG3KPOIPyYaNPFPnjW0XetGO-LsVMBZAk6A\",\"width\":\"266\",\"height\":\"149\"}<\/script><\/a><\/td><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/qU6ZHfpbhxSg5mwTSnbymIPU3YL5JS1avclElKcZdNBmXYvFnrVLG1v-vB3utdzpudwQTKa2VdASOBxYp2R2ZToRWmHIwD3aRTI11s-Qix5g1d4gzjSTrelpbqRabeg2ssxJisor_3An3kZpeqmbVQ\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"149\" src=\"https:\/\/lh7-us.googleusercontent.com\/qU6ZHfpbhxSg5mwTSnbymIPU3YL5JS1avclElKcZdNBmXYvFnrVLG1v-vB3utdzpudwQTKa2VdASOBxYp2R2ZToRWmHIwD3aRTI11s-Qix5g1d4gzjSTrelpbqRabeg2ssxJisor_3An3kZpeqmbVQ\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/qU6ZHfpbhxSg5mwTSnbymIPU3YL5JS1avclElKcZdNBmXYvFnrVLG1v-vB3utdzpudwQTKa2VdASOBxYp2R2ZToRWmHIwD3aRTI11s-Qix5g1d4gzjSTrelpbqRabeg2ssxJisor_3An3kZpeqmbVQ\",\"width\":\"264\",\"height\":\"149\"}<\/script><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>\u0421\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c, \u0441\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c PnL \u043d\u0430 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 \u043f\u043e\u043b\u0433\u043e\u0434\u0430<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e \u0440\u0430\u0437\u043c\u0435\u0440 \u043f\u0440\u0438\u0431\u044b\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043f\u0440\u0438\u043d\u0435\u0441\u0443\u0442 \u0432\u0441\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u044b\u044f\u0432\u043b\u044f\u044e \u00ab\u0440\u044b\u0447\u0430\u0433\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u00bb \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u044e (\u0438 \u0438\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438), \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u044b\u0440\u0443\u0447\u0435\u043d\u043d\u043e\u0435 \u0442\u0443\u0434\u0430, \u043a\u0443\u0434\u0430 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043b\u044c. \u0422\u0430\u043a\u0436\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e \u0434\u043e\u0445\u043e\u0434\u044b, \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u0441\u043e\u0441\u0442\u0430\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/NA4ho8_e5maKfpSmVdMKuqyh1DuymzXLgE99bRReTLbXEm4mON_Is8DxyFJXBYFJihcS-z8jrVNb_R_8ymaFxh6Sj0y90M1zrRbELzhPe6bMjbOf9QyoMpH3OPHre4P366djJoFe_Xu5ftrxY5TqNg\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 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href=\"https:\/\/lh7-us.googleusercontent.com\/aeDogJA41nau2Nf1VJ1Mpd_GLb5riHOfyW7mNrwVv4w23lHRXgQ2xl5Y5Io7RowU0vc3LmqO-Xn2pPiGpRM0pQI8HMUGZSBD0nluKZNFzlDMq5tUYbahkgfRJegVUUmunpGRT7S3J18nIWOugppHhA\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"172\" src=\"https:\/\/lh7-us.googleusercontent.com\/aeDogJA41nau2Nf1VJ1Mpd_GLb5riHOfyW7mNrwVv4w23lHRXgQ2xl5Y5Io7RowU0vc3LmqO-Xn2pPiGpRM0pQI8HMUGZSBD0nluKZNFzlDMq5tUYbahkgfRJegVUUmunpGRT7S3J18nIWOugppHhA\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/aeDogJA41nau2Nf1VJ1Mpd_GLb5riHOfyW7mNrwVv4w23lHRXgQ2xl5Y5Io7RowU0vc3LmqO-Xn2pPiGpRM0pQI8HMUGZSBD0nluKZNFzlDMq5tUYbahkgfRJegVUUmunpGRT7S3J18nIWOugppHhA\",\"width\":\"305\",\"height\":\"172\"}<\/script><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0438\u0441\u043a\u0438<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e \u043a\u0430\u0440\u0442\u0443 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u044b \u0418\u0441\u0438\u043a\u0430\u0432\u044b \u0438 \u043f\u043b\u0430\u043d \u043f\u043e \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043d\u0438\u044e \u0440\u0438\u0441\u043a\u043e\u0432.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/lIUpTNogIDW3UiVphuUQr1vBTSFBovG2DJnRW2Cuf96E4Zq4Sam3WfJfd9LnVhTNwdKA2ejlxY4kXtzxQcOadwr5rvpls_1LDpwZzOLq_8efk6f0nbTsTjtg-znAk9u0LVcjdwzdkf0xJ6MfsFlWqA\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"172\" src=\"https:\/\/lh7-us.googleusercontent.com\/lIUpTNogIDW3UiVphuUQr1vBTSFBovG2DJnRW2Cuf96E4Zq4Sam3WfJfd9LnVhTNwdKA2ejlxY4kXtzxQcOadwr5rvpls_1LDpwZzOLq_8efk6f0nbTsTjtg-znAk9u0LVcjdwzdkf0xJ6MfsFlWqA\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/lIUpTNogIDW3UiVphuUQr1vBTSFBovG2DJnRW2Cuf96E4Zq4Sam3WfJfd9LnVhTNwdKA2ejlxY4kXtzxQcOadwr5rvpls_1LDpwZzOLq_8efk6f0nbTsTjtg-znAk9u0LVcjdwzdkf0xJ6MfsFlWqA\",\"width\":\"305\",\"height\":\"172\"}<\/script><\/a><\/td><td><a href=\"https:\/\/lh7-us.googleusercontent.com\/LJ3YUcp4Q0ElH8o4-pvkFRXP_rrx_-z7dNa9YOh43fyALKP1MJwN4gzRtBBAmzpBqG49uh3J0puFrbvjhJMMnxfK--5hy77wNPzOerF62DDud9iLk2VGpC5cvVCQdBtu94ATSzys90Obe_Oe0mh0vQ\" target=\"_blank\" rel=\"noopener\" title=\"\"><img alt=\"\u041f\u0440\u043e\u0435\u043a\u0442 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445\" loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"172\" src=\"https:\/\/lh7-us.googleusercontent.com\/LJ3YUcp4Q0ElH8o4-pvkFRXP_rrx_-z7dNa9YOh43fyALKP1MJwN4gzRtBBAmzpBqG49uh3J0puFrbvjhJMMnxfK--5hy77wNPzOerF62DDud9iLk2VGpC5cvVCQdBtu94ATSzys90Obe_Oe0mh0vQ\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/LJ3YUcp4Q0ElH8o4-pvkFRXP_rrx_-z7dNa9YOh43fyALKP1MJwN4gzRtBBAmzpBqG49uh3J0puFrbvjhJMMnxfK--5hy77wNPzOerF62DDud9iLk2VGpC5cvVCQdBtu94ATSzys90Obe_Oe0mh0vQ\",\"width\":\"305\",\"height\":\"172\"}<\/script><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0418\u0442\u043e\u0433\u0438<br><\/strong>\u041c\u043d\u0435 \u0443\u0434\u0430\u0451\u0442\u0441\u044f \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0441\u0447\u0451\u0442\u044b \u0432 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430. \u0412\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u043f\u0440\u043e\u0441\u0447\u0451\u0442\u043e\u0432 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u043d\u0435 \u0438 \u0435\u0433\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0435\u0442 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430? \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0432\u0430\u043c \u0431\u0443\u0434\u0443\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043a\u0443\u0440\u0441\u044b \u0432 Otus:<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00ab<a href=\"https:\/\/otus.ru\/lessons\/product-manager\/?utm_source=oj&amp;utm_medium=affilate&amp;utm_campaign=product\" target=\"_blank\" rel=\"noreferrer noopener\">Product Manager IT-\u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432<\/a>\u00ab.<\/li>\n\n\n\n<li>\u00ab<a href=\"https:\/\/otus.ru\/lessons\/senior_product\/?utm_source=oj&amp;utm_medium=affilate&amp;utm_campaign=product-senior\" target=\"_blank\" rel=\"noreferrer noopener\">Senior Product Manager<\/a>\u00ab.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u043e\u0435\u043a\u0442\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0418\u043b\u044c\u0438 \u0427\u0435\u0440\u0442\u043a\u043e\u0432\u0430, \u0432\u044b\u043f\u0443\u0441\u043a\u043d\u0438\u043a\u0430&nbsp;\u043a\u0443\u0440\u0441\u0430 Senior Product Manager \u0426\u0435\u043b\u044c \u043f\u0440\u043e\u0435\u043a\u0442\u0430: \u043e\u043f\u0438\u0441\u0430\u0442\u044c \u0432\u0441\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u044b, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f: &#8212; \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430; &#8212; \u043d\u0430\u0447\u0430\u043b\u0430 \u0438 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445 \u0432\u043f\u043b\u043e\u0442\u044c \u0434\u043e \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u0441\u0430\u043c\u043e\u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c. \u041a \u0432\u044b\u0431\u043e\u0440\u0443 \u0442\u0430\u043a\u043e\u0439 \u0442\u0435\u043c\u044b \u043c\u0435\u043d\u044f \u043f\u043e\u0434\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0435\u0442 \u0438\u0434\u0435\u044f \u043c\u043e\u0438\u0445 \u0431\u043b\u0438\u0437\u043a\u0438\u0445. \u0421 \u043d\u0438\u043c\u0438 \u044f \u0438 \u0434\u0435\u043b\u044e\u0441\u044c \u043d\u0430\u0440\u0430\u0431\u043e\u0442\u043a\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u043c \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0449\u0435 \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u043a 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